Dashboard
Tuesday, July 28
Revenue is declining — three actions can stop the slide.
Nomad Supply Co. generated $14,360 this week, down 22% from the previous period. The decline is concentrated in two products — your Summit Ridge Backpack and Ember Sleeping Bag — while your newer products (Titanium Mug, Headlamp) are actually accelerating. Critically, Alpine Trek Socks are 12 days from stockout. Revenue risk is controllable if you act on the top 3 items today.
$14,360 this week vs $18,420 last week. Decline concentrated in Summit Ridge Backpack (-38%) and Ember Sleeping Bag (-50%).
Alpine Trek Socks (SKU: NSCO-SOCKS-3PK) has 18 units remaining at 1.5 units/day sell-through.
Revenue up 24% week-over-week. High review score (4.8★) and customers have 38% higher LTV.
8% return rate vs 2.8% store average. Sizing issues mentioned in 63% of return notes.
Win-back segment with estimated $6,720 recoverable revenue at 25% reactivation rate.
Priority Actions Today
Ordered by urgency × estimated impact
12 days to stockout. Place PO for 200+ units today.
Largest revenue drop. Check product page, ads, and recent reviews.
8% return rate is costing you ~$1,260/month and suppressing conversion.
42% cross-purchase rate makes this a high-confidence bundle opportunity.
84 lapsed customers. 2-email sequence with 10% incentive.