Customer Segments
RFM analysis · who your customers are and what they need
DEMO
Total Customers
1,868
All time
Active (90d)
609
33% of base
Avg LTV
$312
Lifetime value
Repeat Rate
64%
Orders from returning customers
💡
610 customers at risk of being lost
198 At Risk + 412 Hibernating customers were previously high-value. A targeted win-back campaign at 8–12% conversion rate could recover $28–42k in revenue.
Segment Overview
1868
total
🏆 Champions127 (7%)
⭐ Loyal Customers284 (15%)
⚠️ At Risk198 (11%)
😴 Hibernating412 (22%)
💤 Lost847 (45%)
RFM Segments
🏆
Champions
Recency ≤ 30d · Frequency ≥ 4 orders · High AOV
127 customers
Bought recently, buy often, and spend the most.
Revenue / 30d
$48.2k
+3.1%Avg LTV
$842
Avg Orders
6.8
Revenue share34.2%
Reward & ask for reviews
⭐
Loyal Customers
Recency ≤ 60d · Frequency ≥ 3 orders
284 customers
Regular buyers with consistent spend.
Revenue / 30d
$31.8k
+1.4%Avg LTV
$421
Avg Orders
3.9
Revenue share22.6%
Upsell & cross-sell
⚠️
At Risk
Recency 61–120d · Was high frequency
198 customers
Previously frequent buyers going quiet.
Revenue / 30d
$8.4k
-14.2%Avg LTV
$318
Avg Orders
2.4
Revenue share6%
Send win-back campaign
😴
Hibernating
Recency 121–365d · Any frequency
412 customers
Haven't purchased in 120–365 days.
Revenue / 30d
$1.8k
-28.6%Avg LTV
$178
Avg Orders
1.6
Revenue share1.3%
Re-engagement flow
💤
Lost
Recency > 365d
847 customers
No purchase in over a year. Hard to recover.
Revenue / 30d
—
–Avg LTV
$94
Avg Orders
1.1
Low-cost re-engagement or suppress
Simple Groups
Quick view · last 30 days🌱
New
First purchase in the last 30 days
98
customers
$5.1k
30d revenue
🔁
Returning
2–4 lifetime orders
513
customers
$62.1k
30d revenue
👑
VIP
5+ orders or $500+ lifetime value
78
customers
$28.5k
30d revenue
🚪
Churned
90+ days with no activity
1,179
customers
+3.2%