Channel Attribution
Revenue breakdown by acquisition source — last 30 days
DEMO
Total Revenue
$73.3k
Last 30 days
Total Orders
1,333
$55 avg AOV
Total Ad Spend
$8.9k
Paid channels only
Blended ROAS
5.0x
Paid revenue / spend
Revenue Share by Channel
Last 30 days31.2%
25.2%
19.5%
15.9%
Organic Search
Paid Search
Paid Social
Email Marketing
Social / Referral
Email is your best ROI channel
Email delivers 41.6x ROAS with a CAC of only $2.80 — 8.7x more efficient than paid social. Growing +11.2% MoM. Consider increasing automated email flow coverage.
Paid social ROAS declining
Paid social is down -8.4% MoM with a 3.1x ROAS (threshold: 3.0x). Review creative fatigue and audience overlap. Reallocate budget to paid search if trend continues.
All Channels
#1
🔍
Organic Search
31.2% of revenue
Revenue
$22.8k
+4.8%Orders
438
AOV $52
Conv. Rate
2.35%
18.6k sessions
New Customers
184
No ad spend
8-week revenue
#2
🎯
Paid Search
25.2% of revenue
Revenue
$18.5k
-2.1%Orders
312
AOV $59
Conv. Rate
2.43%
12.8k sessions
ROAS
4.6x
CAC $18.2
8-week revenue
#3
📘
Paid Social
19.5% of revenue
Revenue
$14.3k
-8.4%Orders
241
AOV $59
Conv. Rate
2.55%
9.5k sessions
ROAS
3.1x
CAC $24.5
8-week revenue
#4
📧
Email Marketing
15.9% of revenue
Revenue
$11.6k
+11.2%Orders
224
AOV $52
Conv. Rate
3.28%
6.8k sessions
ROAS
41.6x
CAC $2.8
8-week revenue
#5
📱
Social / Referral
8.2% of revenue
Revenue
$6.0k
+2.6%Orders
118
AOV $51
Conv. Rate
1.32%
8.9k sessions
New Customers
89
No ad spend
8-week revenue
Weekly Revenue by Channel
| Channel | W1 | W2 | W3 | W4 | W5 | W6 | W7 | W8 |
|---|---|---|---|---|---|---|---|---|
| 🔍Organic Search | $7.1k | $7.4k | $7.2k | $7.8k | $6.8k | $7.1k | $5.9k | $6.1k |
| 🎯Paid Search | $5.9k | $6.1k | $5.8k | $6.4k | $5.2k | $5.7k | $4.6k | $4.7k |
| 📘Paid Social | $5.2k | $5.1k | $4.9k | $5.3k | $4.4k | $4.2k | $3.6k | $3.6k |
| 📧Email Marketing | $3.1k | $3.2k | $3.3k | $3.1k | $3.4k | $3.2k | $2.9k | $3.1k |
| 📱Social / Referral | $1.7k | $1.8k | $1.7k | $1.9k | $1.6k | $1.7k | $1.5k | $1.6k |